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TURN YOUR LOVE FOR FASHION INTO A PROFITABLE BUSINESS
Equip Yourself with the Skills to Launch and Grow Your Fashion Empire. Comprehensive guidance at every step.
Limited Time Offer Ending Soon | Get 89% OFF
$ 4500 $499
Yushkova Design has created 19 multimillion-dollar private label brands, and helped dozens of fashion entrepreneurs reach six-figure monthly incomes.
Enroll now to learn proven YAY METHOD!
Helped retailers to build and grow private label brands
Retailers
RETAILERS
BRANDS WE BUILT
HELPED BRANDS GROW THEIR SALES
RETAILERS
BRANDS WE BUILT
Know Your
Coach, Guide & Mentor
Yevgeniya A. Yushkova (YAY)
With 25 years in the fashion industry, YAY has launched DTC and wholesale ventures, scaled multimillion-dollar private labels, and mastered the fashion landscape.
YAY’s journey mirrors many entrepreneurs'. They've held key roles in manufacturing and retail, building a women’s convertible fashion line from scratch. Along the way, YAY learned the costly pitfalls of unclear strategies.
The YAY Method, a comprehensive strategy YAY developed, helps entrepreneurs minimize risks, optimize investments, and achieve success, including selling a brand within four years.
YAY’s expertise goes beyond theory, honed through real-world challenges. They’ve mastered creating compelling assortments on tight budgets, convincing buyers, and turning visions into profitable realities.
START YOUR FASHION BUSINESS - SELF STARTER PROGRAM
Self Starter online training Program is the most comprehensive fashion business program that exists! Let me break down why our program is the absolute best choice for aspiring fashion entrepreneurs like you:
Get full access worth $4499 only at $499 | 89% off | Limited Time Offer Ending Soon
YOU SHOULD TAKE THIS COURSE, IF YOU ARE
Mom-preneur
Looking to earn an income and become financially independent
Professional
Want to start a side hustle and turn it into a full time business
Aspiring fashion-preneur
Starting a fashion business but unsure where to begin
Fashion Designer
You have a variety of designs but not know to monetize them
ABOUT THE COURSE
From fundamental concepts to advanced insights and strategies, we will dive deep into everything you need to start your fashion business, such as:
How to transform your fashion ideas into actionable plans.
Get step-by-step guidance to launch your fashion brand.
Master sales strategies to boost your business.
Overcome product development challenges with expert advice.
Gain insider knowledge and skills
Get the tools and strategies to launch your fashion brand.
You will have the exact blueprint you need to build a fashion brand
Get full access worth $4499 only at $499 | 89% off | Limited Time Offer Ending Soon
COURSE CURRICULUM
87 modules covering 12 phase from idea to launch fashion business that converts
This course contains dynamic content. To match your business needs, we'll create additional guides.
Idea Generation & Validation
Dive deep into the genesis of your fashion brand, starting from conceptualizing a unique brand identity to understanding your customer persona. We’ll guide you through the process of validating your assortment concept and ensuring it resonates with your target audience.
Strategic Business Planning
Lay the foundation of your venture with thorough market research, competitive analysis, and a well-structured assortment plan. Our course covers seasonal and trend planning, pricing strategies, and financial planning, including budgeting and creating an investor-ready pitch.
Mastering the Supply Chain
Gain expertise in navigating the supply chain with an end-to-end overview, from sourcing to logistics. Learn about selecting the right systems, creating a value chain map, and guidelines for direct-to-consumer and wholesale fulfillment.
View More 9 Phases -->
Product Development & Assortment - Transform your ideas into tangible products with our detailed guide on the design and product development process, focusing on creating a lean, high-performing assortment, technical design, costing, sample processing, and quality control.
Building a Powerful Brand Identity - Craft a compelling brand identity with our insights into product and retail branding elements, style guides, and trademarking, ensuring your brand stands out in the fashion marketplace.
Inventory Management - Learn the art of inventory planning for both B2B and D2C channels, including strategies for pre-sale, stock management, pre-production, and production processes.
Sales & Point of Sale Strategies - Maximize your sales potential with a strategic approach to various sales channels, from e-commerce to pop-up shops and trade shows. We’ll also cover the essentials of brand websites, product pages, SEO, and visual merchandising.
Dynamic Marketing & Outreach - Develop a comprehensive marketing strategy encompassing everything from organic content and email marketing to social media, influencer partnerships, and traditional PR. Our course will help you create a cohesive marketing plan and compelling content.
Executing a Successful Soft Launch - Prepare for market entry with a strategic soft launch, allowing you to test, analyze, and refine your approach based on real-world feedback and performance metrics.
Efficient Order Fulfillment - Ensure a seamless customer experience with our guidance on order receipt, fulfillment, and shipping processes, designed to enhance customer satisfaction and efficiency.
Exemplary Customer Service - Build a loyal customer base with top-notch customer service processes, handling returns with ease, and leveraging product reviews to boost trust and engagement.
The Grand Launch - Make your mark with a well-prepared and executed grand launch, using insights from the soft launch to maximize your brand’s impact and success in the competitive fashion landscape.
Get full access worth $4499 only at $499 | 89% off | Limited Time Offer Ending Soon
COURSE INCLUDES
Get full access worth $4499 only at $499 | 89% off | Limited Time Offer Ending Soon
VIP Upgrade
4 x 60 min one to one strategy session with YAY
Personalized Support
Customized Roadmaps and Tailored Strategies
Book call as per your availability
VIP Upgrade
4 x 60 min one to one strategy session with YAY
Personalized Support
Customized Roadmaps and Tailored Strategies
Book call as per your availability
TESTIMONIALS
Alexandre Dupont
Student - Self Starter Program
Sofia Martinez
Founder - Bongg
Emma Dubois
Executive BIZ Starter Program
Joseph Muzzin
Student - 2D DTC Masterclass
Charlie Coonrod
Founder - Bongg
Beck Doe
Executive BIZ Starter Program
FREQUENTLY ASKED QUESTIONS
1. What makes Yushkova Design unique in helping start a fashion business?
Yushkova Design offers a holistic approach to launching your fashion brand. With industry expertise, proven strategies, and innovative design, we guide you from idea to launch with tailored solutions for the competitive US market. We're more than service providers; we're your partners in the entrepreneurial journey
3. What are the key steps in starting a fashion business?
Starting a fashion business involves several crucial steps:
Idea Generation & Validation, Strategic Business Planning, Mastering the Supply Chain, Product Development & Assortment, Building a Powerful Brand Identity, Inventory Management, Sales & Point of Sale Strategies, Dynamic Marketing & Outreach, Executing a Successful Soft Launch, Efficient Order Fulfillment, Exemplary Customer Service, The Grand Launch
4. How important is digital marketing for my fashion business?
Digital marketing is critical in today’s fashion industry. It not only helps in building your brand presence online but also in connecting with your target audience where they spend a significant amount of their time. From social media campaigns to email marketing, SEO, and influencer collaborations, digital marketing offers a plethora of strategies to increase visibility, engage with potential customers, and drive sales. The self-starter program for fashion entrepreneurs helps you craft and implement marketing strategies and plans tailored to your brand and goals.
5. What strategies do you recommend for customer retention in the fashion industry?
Customer retention in the fashion industry hinges on several factors, including product quality, customer service, and brand loyalty. We recommend strategies such as loyalty programs, exclusive deals for returning customers, engaging email marketing campaigns, and providing exceptional post-purchase support. Personalized shopping experiences and listening to customer feedback are also key to encouraging repeat business.
6. What are the biggest challenges I might face in starting a fashion business, and how can Self-starter program and YAY help?
Starting a fashion business comes with challenges such as market saturation, brand differentiation, supply chain management, and maintaining profitability. YAY supports you in navigating these challenges by providing expert guidance in market analysis, brand positioning, efficient production processes, and financial planning. Our goal is to equip you with the tools and strategies needed to overcome these hurdles and achieve sustainable growth.
7. How can I stay updated with the latest fashion trends and industry changes?
Staying abreast of the latest trends and industry shifts is essential for the longevity and relevance of your fashion business. We recommend regular engagement with fashion publications, trend-forecasting services, and industry reports. Attending fashion shows, networking with industry professionals, and participating in fashion and trade events are also great ways to stay informed. Additionally, Yushkova Design Blog offers insights and tips, and updates on the latest industry trends as part of our ongoing support for your business.
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